Clients

CLIENTS


For nearly 20 years, we have had the pleasure of working with some of the greatest and most recognizable brands in the world.

Hover over the logos below to browse our case studies.

Abbott


  • TSMGI operates an e-commerce site that offers Abbott custom branded merchandise for employees to proudly display the Abbott brand.

ABBOTT

Challenge:

How could Abbott build employee engagement and pride among its nearly 1 million employees worldwide?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

Based on the results of the Abbott World Marathon Majors program, TSMGI was provided the opportunity to create a branded promotional merchandise program for Abbott at the corporate and field levels to showcase the Abbott brand worldwide. TSMGI developed a 24/7 webstore that allowed employees to order both stock and custom Abbott branded items. Items include apparel, drinkware, office accessories, sporting goods, bags, backpacks and custom scrubs for its pharmaceutical sales force to wear in sterile hospital locations.

Results:

  • Today, TSMGI is one of Abbott’s preferred partners that provides hundreds of items emblazoned with the Abbott brand. TSMGI warehouses, fulfills and direct ships Abbott customer orders all over the world.
  • Abbott’s nearly 1 million employees wear the Abbott brand proudly around the world.

ALIGHT


  • TSMGI operates an e-commerce site that offers Alight custom branded merchandise for employees to proudly display the Alight brand

AON


  • TSMGI brought together Aon and Manchester United to form a partnership and utilize Man U’s assets within the Aon organization worldwide

AON

Challenge:

How could Aon bring to life its global partnership with Manchester United to its more than 65,000 employees in 500 offices across nearly 200 countries? In addition, how could they better engage their clients and prospective business partners?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI developed a multi-phased, multi-pronged program to amplify the Aon/Manchester United partnership, foster client and new business relationships, and build internal excitement around the partnership.

The program’s first phase involved gaining global recognition for Aon as Man U’s prestigious front-of-jersey sponsor. The partnership was announced across the company with a “day and date” desk drop in 500 offices around the world. The package included an Aon/Manchester United jersey, a co-branded backpack, children’s coloring book, Aon’s quarterly magazine, and a letter from the CEO. TSMGI procured and created the gift bag elements.

The second phase focused on engaging clients and business prospects with high-touch experiences as part of the Aon Summer Tour, a traveling soccer program for youth in major cities across Asia, Europe and North America. TSMGI led the cross-functional team and was responsible for the ideation, planning and execution of each stop on the Summer Tour. “This included making travel arrangements and logistics, on-site program management, vendor procurement, creating match day toolkits and communications materials, as well as collaborating with Aon’s internal creative team to ensure proper brand asset governance and use.”

Results:

  • Both the Aon and TSMGI teams continue to receive glowing feedback from colleagues and clients on the access, execution and experiences available on Manchester United’s Summer Tour.
  • A total of xx kids participated in the Summer Tour in xx cities, helping integrate Aon as part of local communities.
  • TSMGI was challenged with creating a program that would reach every single Aon employee in order to introduce the Aon/Manchester United sponsorship and generate internal excitement for the company’s global marketing platform. The scope of the program was immense, given that Aon has more than 65,000 employees in 500 different offices spread throughout 192 countries. TSMGI managed the product curation and fulfillment.

MANCHESTER UNITED “PLAYER FOR A DAY” PROGRAM

Challenge:

Aon was looking for ways to leverage its partnership with Manchester United to engage key clients and business prospects.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

As the presenting sponsor of Manchester United’s Summer Tour, Aon was able to create a hospitality program that allowed Aon to host guests at Manchester’s Aon Training Complex in the UK.

Each program attendee was treated as if they were a prospective player. The immersive experience included a “contract signing,” locker room visit, posed photographs and a Q&A session with First Team players providing guests with a behind-the-scenes look at a day in the life of a Red Devil.

AWMM


  • TSMGI is the agency of record managing and activating Abbott’s sponsorship of the Abbott World Marathon Majors, a series of six of the world’s largest marathon races
  • TSMGI also produces custom branded merchandise for AWMM for sale online and at each race

AWMM

Challenge:

To enhance Abbott’s corporate brand identity with consumers focused on wellness.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

TSMGI presented Abbott with a range of partnership opportunities strategically focused on wellness. The World Marathon Majors was selected as the property that most aligned with Abbott’s brand and corporate priorities. Once identified, TSMGI negotiated the agreements on behalf of Abbott with the World Marathon Majors and their six marathons held in Tokyo, Boston, London, Berlin, Chicago and New York. As part of the activation, TSMGI created an integrated program for internal and external promotion. TSMGI now functions as the primary liaison between Abbott and the endurance sports community as the program enters its xx year.

TSMGI continues to manage the sponsorship, provides Abbott with strategic consultation, event planning and execution, creative/design services, and promotional merchandising surrounding the races.

Results:

  • Consumer understanding and awareness of Abbott as a brand in the wellness space has increased xx % due to the AWMM partnership.
  • Total impressions over the course of the program have exceeded xx.
  • To engage employees, TSMGI oversees a program for Abbott employees to run in any of the six marathons including registration, bib distribution, on-site hospitality and Abbott branded racing apparel.
  • At each race, TSMGI manages VIP hospitality and viewing spaces exclusively for Abbott employees and Abbott runner friends and family who are provided with branded Abbott apparel and merchandise.
  • Since the program started, employee engagement has increased xx % and xx Abbott employees have participated in xx races.
  • TSMGI also concepts and executes Abbott’s footprint at the Chicago and London Marathon Expos, reaching xx people each race.

Bank of America Chicago Marathon


  • TSMGI creates branded merchandise representing the marathon for sale on-site and online

Bank of America Shamrock Shuffle


  • TSMGI creates branded merchandise and apparel for runners in Chicago’s Shamrock Shuffle each spring

BOSCH


  • TSMGI created custom hospitality events for Bosch in the world of motorsports

BOSCH

Challenge:

How could Bosch incent sales associates at NAPA auto parts stores to drive sales of its automotive aftermarket items?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI created an integrated campaign that earned the NAPA Auto Parts Store category the largest sales increase of Bosch products compared to the previous year. The campaign provided exclusive prizes to NAPA associates with the highest Bosch product sales such as a 1:1 ride-along with NASCAR driver Chase Elliott and a custom Chevy Camaro. Other prizes included NASCAR VIP race hospitality, driver meet and greets, private tour of Hendrick Motorsports facility and behind-the-scenes experiences at the race track. Within NAPA, the sales contest was promoted through custom video content developed by TSMGI.

Results:

  • Bosch saw an increase in affinity for its automotive aftermarket products with NAPA sales associates.
  • Bosch saw an estimated lift of $3 million in incremental revenue.

Chicago Sports Commission


Com Ed


CONCACAF GOLD CUP


  • Partners since 2014
  • Manage corporate merchandise program
  • Manage AbbottWMM sponsorship

CONCACAF GOLD CUP

Challenge:

To grow brand awareness within a specific targeted consumer group: soccer fans.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI created an onsite soccer activation at the 2019 CONCACAF Gold Cup tournament in 11 cities over three weeks. The activation featured an interactive soccer game which rewarded players and winners with exclusive co-branded Valvoline and O’Reilly merchandise.

Results:

  • 30,000 soccer fans were exposed to the Valvoline brand when they visited the activation footprint.
  • Brand ambassadors distributed co-branded Valvoline and O’Reilly merchandise including hats, koozies, sunglasses and soccer balls.
  • TSMGI efficiently executed the program on an accelerated timeline.

CUMMINS


  • Partners since 2014
  • Manage corporate merchandise program
  • Manage AbbottWMM sponsorship

CUMMINS

Challenge:

How could Cummins strengthen relationships with some of their key local customers?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI leveraged its network within the auto racing space to build a VIP hospitality event for Cummins at the Formula One United States Grand Prix in Austin, Texas. TSMGI staffers met Cummins’ guests at the Austin airport, transported them to their hotel and acted as personal concierges for the weekend’s events. Cummins brought its guests together at the race in a high-end hospitality club and took them on a behind-the-scenes tour of the racetrack.

The Big E


  • TSMGI serves as the official branded merchandise retailer for The Big E. The partnership began in xx.

The Big E

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

The Big E serves as the official state fair for the U.S. New England states that takes place in Springfield, Massachusetts each September. This relationship grew out of the success of TSMGI’s merchandise program for the Wisconsin State Fair. Nearly 1.5 million people visit the Big E and purchase branded items from each of TSMGI’s # retail locations. As with each of the State Fairs TSMGI supports, an emphasis is placed on offering items with a unique local flair and of local provenance.

Fleet Feet


FROEDTERT/MCW


  • TSMGI manages the Froedtert and Milwaukee Bucks partnership as well as providing custom branded merchandise programs available online and via pop-up stores. In addition, TSMGI manages an e-commerce site providing Froedtert employees and Medical College of Wisconsin students with branded merchandise and apparel

FROEDTERT/MCW

Challenge:

To build Froedtert & the Medical College of Wisconsin’s reputation as a premier and convenient healthcare provider within the greater Milwaukee community.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI connected Froedtert & MCW with the Milwaukee Bucks to form a long-term partnership as the Bucks exclusive healthcare provider. The partnership brings together two powerful brands to make a difference in the Milwaukee community by providing access to healthcare, community engagement and job creation.

TSMGI also manages the strategy, planning and execution of game and community activations and all of the hospitality including game tickets, promotional tickets, suite, autographed items and Bucks merchandise, player appearances and Bucks mascot appearances.

As part of TSMGI’s ongoing efforts to advance Froedtert & MCW’s brand, recent activations incorporated the use of the Milwaukee Bucks E-Sports Team, Bucks Gaming, placing the company’s brand inside the NBA 2K platform.

Results:

  • TSMGI led the contract negotiations on behalf of Froedtert & MCW to secure the partnership and the naming rights of the Bucks new practice facility which opened in 2018.
  • TSMGI developed several consumer facing activations at Bucks’ basketball games resulting in more than 100 million impressions. The ongoing activation includes a custom interactive trivia game.
  • Ticket/asset management.

Hendrick Motorsports


  • TSMGI worked with Hendrick Motorsports to activate select custom hospitality events for a variety of clients

Indiana State Fair


  • TSMGI serves as the official branded merchandise retailer for the Indiana State Fair. The partnership began in xx. The relationship grew out of TSMGI’s role in the Wisconsin State Fair. During the course of the Fair, TSMGI offers branded items unique to Indiana. In 2018, the International Association of Fairs & Expo awarded the Indiana State Fair with a silver medal for its merchandise program created by TSMGI.

Indiana State Fair

TSMGI serves as the official branded merchandise retailer for the Indiana State Fair. As a result of TSMGI’s successful promotional efforts for the Wisconsin State Fair, TSMGI partnered with the Indiana State Fair in xx.” During the course of the Fair, TSMGI offers merchandise celebrating Indiana’s unique character. In 2018, the International Association of Fairs & Expo awarded the Indiana State Fair with a silver medal for its merchandise program created by TSMGI.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Kohl’s


McDonald’s


  • TSMGI plays a role in activating several hundred special events for McDonald’s, its franchisees and Ronald McDonald House Charities each year.

MillerCoors


  • TSMGI manages the event ticket distribution portal for MillerCoors employees.

Milwaukee Admirals


  • TSMGI provides the Milwaukee Admirals with co-branded merchandise to help drive ticket sales at games.

MILWAUKEE ADMIRALS

Challenge:

To help the Milwaukee Admirals professional hockey team (AHL) increase ticket sales and attendance through a high-value game day promotion.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

Traditionally, promotional giveaways are strong attendance drivers at ticketed sporting events and a strong way to enhance team spirit and pride. TSMGI’s Admirals-branded winter hat promotion has become a fan favorite for over X years due to the creative design and high quality cap provided by TSMGI to the first 5,000 fans on a specific game night each season.

Results:

  • Due to the popularity of the Winter Hat promotion, fans lined up at the gates early and 5,000 hats were distributed in less than 30 minutes.
  • Game attendance increased 150% versus the same day the previous year.
  • Working with the Milwaukee Admirals well in advance, TSMGI was able to custom design and produce the hats at an exceptional value, increasing the Admiral’s ROI for the cost versus the net attendance increase.
  • The program continues annually and has become one of the team’s most successful promotional giveaways.

Motorola


Owens Corning


  • TSMGI created bespoke hospitality and sport outings for Owens Corning to celebrate significant milestones in the life of the brand

Owens Corning

Challenge:

How could Owens Corning celebrate its 80th anniversary in a way that recognized its key customers in a high-touch and exclusive way?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI created a private Ryder Cup-style golf tournament at the famous Inverness Club in Toledo, Ohio, hosting 24 executives from across the U.S. TSMGI created the overall tournament look-and-feel, including the selection and decoration of team uniforms, all on-course signage, custom tee markers, pin flags, and caddie bibs, among others. TSMGI ensured Owens Corning’s guests would feel like they were participating in the Ryder Cup and coordinated all onsite activities including meals and pairing announcements. Throughout the event, TSMGI was on site to liaise with the Inverness Golf and Clubhouse staff to provide a seamless experience.

Results:

  • High-profile guests attended the four-round, three-day tournament concluding with an exciting trophy presentation just off the ninth green of the club. Owens Corning was pleased with the extent of TSMGI’s leadership and involvement required to produce the event and execute it onsite. All guests left feeling like they were a part of a memorable, once-in-a-lifetime experience.

Solenis


  • TSMGI operates an e-commerce site that offers Solenis custom branded merchandise for employees to proudly display the Solenis brand

SoleniS

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solenis began its relationship with TSMGI when it was formerly Ashland Water Technologies. Today, TSMGI continues to support Solenis with branded merchandise through a 24/7 webstore and live customer service support. The webstore offers dozens of SKUs branded with the Solenis logo for its sales people, corporate employees and key customers. The store offers both custom and stock items which TSMGI warehouses, fulfills and ships around the world. TSMGI also provides Solenis with branded premiums for use at conventions, trade shows and recruitment.

SUMMERFEST


  • TSMGI serves as the official branded merchandise retailer for Summerfest. Merchandise is available on an e-commerce site and at the Festival. The partnership began in 2013

SUMMERFEST

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Since 2013, TSMGI has been the official branded merchandise retail partner for Summerfest in Milwaukee, Wisconsin. Each summer, Henry Meier Festival Park on Milwaukee’s lakefront welcomes nearly 900,000 visitors to enjoy more than 800 music performances on 12 stages over 11 days.

In 2017, TSMGI opened a 4,000-square-foot permanent retail store centrally located on the Festival grounds while operating satellite stores at both the north and south ends of the park. During the 11 days of the festival, volumes equal what would otherwise be “a year’s worth of retail sales.”

Planning takes place year-round, with the TSMGI team working together with the Summerfest executives to select dozens of items and designs to be featured exclusively in the TSMGI Summerfest store and online at Summerfest Store.

Customers’ favorite items included youth and adult t-shirts, sweatshirts, koozies, and magnets. In addition, during Summerfest 2019, the store featured merchandise from local artists as part of the festival’s “Homegrown Collection.”

The merchandise evolves each year, showcasing new and exciting items as well as returning favorites.

USG


  • TSMGI created bespoke hospitality events for USG within the world of motorsports

USG

Challenge:

How could USG educate its core target of general contractors in a fun, engaging and unique way?

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI created an experiential tour for USG sales reps providing their customers with a once-in-a-lifetime experience while also educating them on USG’s products. The team at TSMGI orchestrated the program from start to finish managing concept ideation, display build, product training, venue booking, transportation/logistics, display set up/break down, overall program management, onsite event management, event reporting, and more. These events were hosted at various facilities such as the Texas Ranger’s Stadium, where guests received lunch and a VIP tour followed by a unique product education experience at the USG mobile display unit.

Results:

  • This unique activation allowed USG to increase engagement with their current and potential customers in a way that no traditional sales tactic had in the past. At the time, USG touted this tour as its most successful sales tool to date.

Valvoline


  • Partners since 2014
  • Manage corporate merchandise program
  • Manage AbbottWMM sponsorship

VALVOLINE

Challenge:

Client Valvoline was seeking ways to increase sales of Valvoline motor oil at retail.

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Solution:

TSMGI developed a retail promotion with national auto parts retailers that rewarded customers who purchased 5 quarts of Valvoline motor oil. Qualifying customers received collectible bobbleheads of the 2016 Hendrick Motorsports driver lineup — Dale Earnhardt Jr., Jimmie Johnson, Chase Elliott, and Kasey Kahne — designed and produced by TSMGI.

Results:

  • This promotion engaged all Valvoline retailers and delivered incremental retail layers that showed sizable increase in sales during the promotional window.
  • Year 1 results included 43,000 bobbleheads redeemed and, 4.2MM video views that helped deliver 180MM+ earned impressions.
  • Due to its results, the bobblehead program is in its third year, featuring different drivers, packaging and evolved activation across multiple media.
  • More than 150,000 bobbleheads have been distributed over the course of the multi-year campaign.

VIOC


  • TSMGI provides branded merchandise and apparel to Valvoline Instant Oil Change franchisees around the world

WESCO


  • TSMGI operates an e-commerce site that offers Wesco custom branded merchandise for employees to proudly display the Wesco brand.

WIDIA


  • TSMGI operates an e-commerce site that offers Widia custom branded merchandise for employees to proudly display the Widia brand

Wisconsin State Fair


  • TSMGI serves as the official branded merchandise retailer for the Wisconsin State Fair. The partnership began in 2013.

Wisconsin State Fair

Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott’s healthcare offerings.

Since 2013, TSMGI has been the official retailer of branded merchandise at the Wisconsin State Fair. The Fair has received special recognition from the International Association of Fairs & Expositions for the unique and high-quality merchandise collection TSMGI curates, designs and sells at the Fair, including several consecutive gold medals for Best Merchandise Program. TSMGI is proud to have helped its clients earn this honorable distinction. On the fairgrounds, TSMGI operates a main retail outlet in the Exposition Hall along with two satellite tent locations. The 3 stores offer unique items branded with the Wisconsin State Fair logo as well as feature locally sourced and designed products.